Why Jordan
Strategically located at the crossroads of Asia, Africa, and Europe, Jordan offers a unique combination of sociopolitical stability, a business-friendly environment, pro-investment policies, and a highly skilled workforce.
Jordan has focused on developing its human capital and embracing innovation, resulting in an economy that is increasingly diverse and open to foreign investment.
Highlights on Jordan
Strategic Location
Jordan is strategically located at the heart of the Middle East, with easy access across the region. It also has direct connections to more than 45 destinations, including the U.S. and Canada. It is politically safe and economically stable. Its location affords crucial advantages:
Time
Jordan operates within the working hours of the Middle East, Europe, Asia, and North America.
Language
Jordan can reach over 400 million Arabic-speaking customers.
Government Incentives
The government offers financial assistance to private businesses making investments through economic incentives. Incentives include tax abatements, tax revenue sharing, grants, infrastructure assistance, no or low-interest financing, free land, tax credits, and other financial resources.
Young, Highly Qualified Workforce
Jordan is home to a wellspring of young, digitally savvy talent, with 52.4% of the population under the age of 24, and fluent in English and Arabic. 65,000 university students graduate every year, 35% of whom specialize in the fields of business, accounting, economics, engineering, and computer science.
Land of Innovation and Progress
Jordan ranked first in the Arab world in terms of renewable energy contribution, reflecting Jordan’s leadership in the renewable energy field. ICT infrastructure is also one of the best in the region, securing an unprecedented 99% network coverage and an Internet penetration rate of over 80%.
Entrepreneurial Spirit and Exceptional Work Ethic
Jordan is home to a well-established startup culture; 27 of the region’s top 100 startups are from Jordan. The nation’s workforce is incredibly hard-working, which has been proven repeatedly on the international stage. For example, 75% of Arabic Internet content has been produced in Jordan’s ICT sector.